Tellus Outdoor Apparel: Where Sustainable Outdoor Clothing Meets Circularity
At Tellus, we design sustainable outdoor clothing and gear using recycled and organic materials, built for longevity, reuse and recyclability. Everything we create starts with a simple belief — the outdoors gives us so much that it’s our responsibility to give back. Because making apparel impacts the environment, we built GiveBack100 to help restore the places we all love to explore. That belief guides not only the outdoor clothing and gear we design, but the way we run our business. By blending principles of sustainability and circularity, we aim to reduce our impact, extend the life of our gear and support the ecosystems that make adventure possible.
For quick reference:
- Sustainable outdoor clothing reduces harm through better materials and responsible choices.
- Circular outdoor gear is designed for longevity, reuse and recyclability to reduce waste.
What sustainability means to Tellus
Sustainability, for us, means making thoughtful choices at every step — minimizing harm to people and the planet while delivering high-performance gear you can trust. Circularity takes that commitment further. It asks us to design products and systems that keep materials in use longer and reduce waste altogether. Together, these ideas guide how we show up in the outdoor industry through materials, design and GiveBack100.
How we build circular, sustainable outdoor apparel
It begins with materials. We prioritize recycled, organic and responsibly sourced fabrics that meet rigorous third-party standards including bluesign®, Global Recycled Standard and Responsible Down Standard. From recycled polyester and nylon to innovative textiles like Seawool®, our materials are chosen not only for their environmental benefits, but also for their durability and performance. Using recycled textiles helps reduce reliance on virgin resources, while high-quality construction ensures our products are made to last — season after season.
Longevity is a core part of circular thinking. The most sustainable product is the one you don’t have to replace. That’s why we design gear that can handle long-term, real-world use, whether you’re hiking, traveling or commuting. Timeless style, durable fabrics and functional details help extend the life of our products and reduce the cycle of constant consumption. Caring for your gear matters, too — washing less often, using cold water, hanging to dry and making small repairs can extend a product’s life dramatically.
Making apparel has a real environmental cost. Even with better materials and smarter design, manufacturing clothing still uses energy and resources, and it can contribute to pollution and waste. That’s why our mission includes not just reducing harm through sustainability and circularity, but also restoring the places we all rely on.
The Tellus difference: GiveBack100 and our circular mission
But sustainability doesn’t stop at what we make. It’s embedded in how we operate as a business. Apparel is hard on the environment, and yet only a small percentage of charitable giving goes to environmental causes. That gap is part of what inspired us to build GiveBack100. GiveBack100 means 100% of our net profits go back to the environment supporting efforts like reforestation, coral reef protection and land and water conservation. This creates a powerful feedback loop. When you invest in Tellus outdoor wear, you’re investing directly in the health of the planet that inspires it.
We also believe customers are part of the solution. By choosing well-made gear, using it often and caring for it over time, you help reduce waste and extend the lifecycle of each product. Circularity isn’t something brands can achieve alone — it’s a shared effort between creators and communities.
By combining recycled materials, durable design, thoughtful packaging for our sustainable outdoor apparel and a mission-driven business model, we’re committed to moving the outdoor industry toward something better. Because the places we love deserve more than just appreciation — they deserve action from all of us.
FAQs
What is circularity in outdoor apparel?
- Circular outdoor gear is designed for longevity, reuse and recyclability to reduce waste.
How is circular fashion different from sustainability?
- Circular fashion and sustainable fashion are related, but they’re not the same. Think of sustainability as the goal, and circular fashion as a specific system to reach that goal.
Why recycled materials matter in outdoor clothing?
- Recycled materials matter in outdoor clothing because they reduce environmental impact, protect natural ecosystems, and support performance without sacrificing durability—which is especially important for gear meant to be used in nature.
What does GiveBack100 mean at Tellus?
- GiveBack100 means 100% of our net profits go back to the environment, supporting efforts like reforestation, coral reef protection and land and water conservation.
