Our Mission
Tellus was created to answer the question:
We are Committed to Producing Environmentally Friendly Products and to our Groundbreaking GiveBack100 Initiative
This initiative underscores our unwavering devotion to nurturing a sustainable future for our planet and all its inhabitants. Our mission to GiveBack100 promises to reinvest 100% of our net profits into organizations actively combatting pressing environmental issues.
Fort Collins and Colorado Epitomize our Outdoor Spirit
In addition to our focus on designing sustainable products, we pay homage to our hometown and state by naming products after local outdoor points of interest and landmarks, including our Foothills Flannel, Old Town Button, Horsetooth Hoodie and Poudre Trail Performance Short.
When individuals and outdoor enthusiasts purchase Tellus sustainable activewear they speak with their dollars and support the health of our community and the planet. Local beneficiaries of our mission include Fort Collins High School Environmental Leadership class, Diamond Peaks Ski Patrol and Coalition for the Poudre River Watershed (CPRW). The Nature Conservancy is our primary partner that caretakes Colorado forests, conservers America’s lands and waters and regenerates our oceans coral reefs. From our backyard to the world at large we are actively making a positive impact.
It embodies our unwavering commitment to environmental stewardship. With a steadfast pledge to make products using recycled and organic materials and contribute 100% of our net profits towards vital environmental initiatives, we seek to lead the outdoor apparel industry as the foremost champion of sustainability.