We donate 100% of net profits to environmental initiatives through The Nature Conservancy

100% Net Profits Donated

Less than 2% of all charitable contributions globally go towards our most significant threats: climate change and biodiversity loss. That's why we created GiveBack100 — our mission and pledge to donate 100% of net profits to environmental conservation through The Nature Conservancy.

GiveBack100 Commitment

We are proud to support The Nature Conservancy (TNC) through our GiveBack100 initiative. As one of the world’s leading conservation organizations, TNC protects lands, waters and ecosystems around the world. 

Through GiveBack100, we’ve selected three vital programs—and the best part is you choose where your impact goes: Coral Reef Protection worldwide, Land & Water Conservation across the United States and Reforestation right here in our home state of Colorado.

Underwater scene with fish and coral in a tropical reef

Coral Reef Protection

A healthy reef is an incredibly complex ecosystem that helps protect delicate shorelines from damage and erosion.

Over 1 billion people around the world rely on coral reefs for food, livelihoods and the land where they live. Yet, coral reefs are rapidly succumbing to ocean heatwaves caused by climate change. As ocean temperatures continue to rise, reef bleaching is decimating this vital living organism.

Fortunately, there is hope as researchers have discovered super reefs that are proving resilient to warmer waters. These super reefs are sharing their secrets for survival and helping scientists conserve and protect the world’s coral reefs. The Nature Conservancy, along with partners, is participating in a collaborative effort to help coral reefs persist in a warming world.

Person fishing in a lake with mountains and trees in the background

Land & Water Conservation

The loss of biodiversity due to habitat destruction further exacerbates climate change, jeopardizing all life on Earth.

Extinctions of plant and wildlife species are happening faster than ever. If we remove too many pieces, the health of our environment, food supply and economies could crumble. But if we can agree to prioritize biodiversity, we can save the planet and ourselves.

Through the America the Beautiful campaign, The Nature Conservancy is driving a nationwide initiative to conserve 30% of America's lands and waters by 2030. We applaud this initiative's extensive reach across all 50 states. Developing and implementing strategies to protect, manage and restore critical ecosystems that not only reduce greenhouse gas emissions, but also promote biodiversity.

Group of people participating in a nature conservation activity, planting trees in a grassy area.

Reforestation

Climate change is making wildfires larger, more destructive and more frequent.

The 20 largest wildfires in our home state of Colorado have all occurred within the last 20 years, and the fire season now lasts 75 days longer than it did in the 1970s. Because of climate change, these forests are also less able to regenerate after a wildfire, leading to permanent loss in biodiversity and outdoor recreation opportunities.

The Nature Conservancy's Healthy Forests and Watersheds initiative is dedicated to restoring 500,000 acres of forests in Tellus’s home state of Colorado, including those unable to regenerate naturally. Along with transitioning away from fossil fuels, natural climate solutions offer immediate and cost-effective ways to tackle the climate crisis—while also supporting healthy, thriving communities and ecosystems. This initiative prioritizes forest restoration, particularly replanting and safeguarding watersheds. Healthy watersheds ensure clean water for people and wildlife, and they support agriculture and food production, industry and outdoor recreational activities in the process.

Person in a yellow jacket standing near a river with a mountain in the background

Why GiveBack100?

Apparel manufacturing is one of the most resource-intensive and polluting industries on the planet. It creates:

  • 10% of global carbon emissions  
  • 85% of textiles end up in landfills or incinerated 

That’s why Tellus commits to reinvesting 100% of net profits back to the planet. Through our GiveBack100 pledge, we invest in initiatives that counteract the damage created by the very resources our industry consumes. Our support helps restore forests, protect watersheds, rebuild habitats and conserve biodiversity.  

By embracing circular practices and redirecting profits toward regeneration, Tellus is working to close the loop. We believe outdoor apparel can be more than just functional gear—it can be a force for good. Because protecting nature is protecting our future. 

Person kayaking on a calm lake with mountains in the background

How It Works

At Tellus, GiveBack100 works because we operate as a social enterprise—not a traditional retailer. After covering essentials—fair pay for our team, materials, and operating costs—every remaining dollar of profit is donated. Our founders choose not to take salaries, putting more Tellus dollars toward restoration and conservation.

The more we grow, the greater our impact. 

“Tellus is about more than making a one-time gift. It’s about building a business model where giving back is built into our very infrastructure—sustaining impact year after year.” 

The Tellus Blog

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