What is GiveBack100?

All Profits Donated

Less than 2% of all charitable contributions globally go towards our most significant threats: climate change & biodiversity loss. That’s why we created GiveBack100 - our pledge to donate 100% of net profits to The Nature Conservancy. And we let you choose which cause matters most to you.

Earth can't save itself. Our goal is simple: reduce waste and contribute as much as possible to help conserve our planet.
Independence Pass, Colorado

GiveBack100 Commitment

We are proud to support The Nature Conservancy (TNC) through our GiveBack100 initiative. As one of the world’s leading conservation organizations, TNC drives meaningful impact across the globe. 

Through GiveBack100, we’ve selected three vital programs—and the best part is you choose where your impact goes: Coral Reef Protection worldwide, Land & Water Conservation across the United States and Reforestation right here in our home state of Colorado. 

Coral Reef Protection

A healthy reef is an incredibly complex ecosystem that helps protect delicate shorelines from damage and erosion. Click the cause to learn more.

Land & Water Conservation

The loss of biodiversity due to habitat destruction further exacerbates climate change, jeopardizing all life on Earth. Click the cause to learn more.

Reforestation

Climate change is making wildfires larger, more destructive, and more frequent. Click the cause to learn more

Why GiveBack100?

The apparel industry is one of the most resource-intensive and polluting on the planet:  

  • 10% of global carbon emissions  
  • 85% of textiles end up in landfills or incinerated 

That’s why Tellus commits to reinvesting 100% of net profits back into the planet. Through our GiveBack100 pledge, we’re investing in initiatives to counteract the damage created by the very resources our industry consumes—restoring forests, protecting waters, and rebuilding ecosystems.  

By embracing circular practices and redirecting profits toward regeneration, Tellus is working to close the loop. We believe outdoor apparel can be more than just functional gear—it can be a force for good, because protecting nature is protecting our future. 

How it Works

At Tellus, GiveBack100 works because we operate as a social enterprise. After covering essentials—fair pay for our team, materials, and operating costs—every remaining dollar of profit is donated. The Tellus founders made a deliberate choice not to take salaries so we can maximize the funds directed back to restoration and conservation. The more we grow, the greater our impact. 


“Tellus is about more than making a one-time gift; it’s about building a business model where giving back is built into our very infrastructure—sustaining impact year after year.” 

Real Tellus Stories

Evolutionary Biologist and Spatial Ecologist - Colorado Natural Heritage Program

Tellus Ambassador Dr. Bort Edwards is an evolutionary biologist and spatial ecologist dedicated to understanding biodiversity. As a Research Scientist with the Colorado Natural Heritage Program at Colorado State University, he maps and protects critical ecosystems. From remote rainforests to rugged mountains, he studies plant evolution and conservation. Bridging science and exploration, Bort embodies Adventure with Purpose.

Submitted by
Dr. “Bort”
Colorado Natural Heritage Program
Colorado State University
Fort Collins, CO
Adventure specs
Hundreds of plant species identified and protected
Real Tellus Stories
Men's Trail Ridge Trek Pants
$129.99
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Tellus in the Community

Proud Sponsor of Green Events Races

Since 2011, Green Events has been hosting sustainable, community-driven races that promote an active lifestyle while minimizing environmental impact. Founded by race director Lisa, the organization has grown from a weekend hobby into a mission-driven initiative. Tellus is proud to sponsor four major Fort Collins events this year: the Polar Bear Plunge & 5K, the Spring and Fall Equinox Races, and the Choice City Running Festival. These events celebrate fitness, community, and environmental stewardship—values that mirror our mission.

Submitted by
Lisa - Green Events
Fort Collins, CO
Adventure specs
100+ Community Races Hosted and Counting
Tellus in the Community

Tellus Product Spotlight

Oyster Shells + Plastic Bottles = Seawool Yarn

Through years of innovation and research, Creative Tech Textile Co., Ltd. developed a pioneering method to repurpose discarded oyster shells by blending them with recycled PET bottles. This breakthrough led to the creation of Seawool, a high-performance recycled fabric that brings sustainability to the textile industry. As part of our commitment to eco-friendly apparel, Tellus uses Seawool in three of our products: Men’s and Women’s Sunset Ridge Tech Shorts, Men’s Sunset Ridge Performance Joggers and the Men’s Old Town Button Down.

Featured Product
Seawool Fabric
Innovated in Taiwan
Adventure Specs
25 recycled plastic bottles = 1 pair of Tellus joggers
Tellus Product Spotlight
Men's Sunset Ridge Performance Jogger
$99.99
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