Inspiration
Named forTellus Mater — Mother Earth — our brand is built on the belief that protecting the planet must come before profit. Two known facts drive our work: Less than 2% of global charitable giving supports climate change and biodiversity loss, and the apparel industry produces nearly 10% of global carbon emissions. Part of the Tellus mission is to challenge those realities.
Through our GiveBack100 pledge, we donate 100% of net profits to programs that combat climate change and biodiversity loss. At checkout, every customer chooses which initiative to support — coral reef protection globally, U.S. land and water conservation, or reforestation in Colorado. Inspired by Newman's Own, we believe a company can thrive while giving everything back.